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-2- G. TO PLACE. The verb "to plece" and any of its variants, as applied to advertising displays, includes the maintaining and erect- ing, constructing, posting, painting, printing, tacking, nailing, gluing, stitching, carving, or otherwise fastening, affixing, or mak- ing visible, any advertising display on or to the ground or any tree, bush, rock, fence, post, wall, building, structure or thing. SECTION II: Except as may be otherwise provided herein, no advertising display shall be placed or maintained on property within the corporate limits of the Town of Los Altos Hills. SECTION III: There shall be excepted from the prohibition imposed by Section II of this Ordinance, advertising displays used exclusively for any of the following purposes or any combination thereof: A. To advertise the sale or lease of the property upon which such advertising display is placed. B. To designate the name of the owner or occupant of the premises upon which such advertising display is placed, or to identify such premises. C. To advertise goods manufactured, produced or grown, or services rendered, on the property upon which such advertising display is placed. SUCTION IV: There shall also be excepted from the prohibi- tion imposed by Section II of this Ordinance, directional advertising displays indicating the location of parcels or subdivisions of land for sale, and placed upon land adjacent to the public street nearest to the land which is for sale, provided that except as hereinafter provided only one such directional advertising display shall be placed for each such subdivision advertised. The City Clerk is hereby author- ized to issue licenses for the placing of additional directional ad- vertising displays, in such numbers, at such locations and upon such other reasonable terms as may be recommended by the Planning Commission in particular cases. Each person or entity applying for permission to place such additional advertising displays shall pay a fee of Five Dollars ($5.00) for each such application. No license issued pursuant to this Section shall be valid for a period longer than one year, but - a shorter period of validity may be prescribed by the Planning Commis- sion in any particular case. No advertising display designed to be viewed primarily by persons travelling on a landscaped freeway shall be permitted, even though such display might otherwise meet the require- ments of this Section. Nothing in this Section shall, be deemed to re- lieve the persons or entities placing advertising displays pursuant here- to of their duties with respect to obtaining the permission of the own- ers of lands of which advertising displays are so placed. SECTION V: Every advertising display placed or maintained pursuant to the exceptions established in Sections III and IV of this Ordinance shall conform to all applicable building regulations and shall not, in its overall dimensions occupy a total area in any plane of more than six (6) square feet. 10-28-58