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HomeMy WebLinkAboutGodbe Research V AGREEMENT THIS AGREEMENT is made and entered into on the 3th day of November, 2015 by and between the TOWN OF LOS ALTOS HILLS (hereinafter referred to as "TOWN") and GODBE RESEARCH hereinafter referred to as "CONTRACTOR"). In consideration of their mutual covenants,the parties hereto agree as follows: 1. CONTRACTOR. Contractor shall design and conduct a scientific survey as outlined in Exhibit"A." 2. EXHIBITS. The following attached exhibits are hereby incorporated into and made a part of this Agreement: Proposal from CONTRACTOR as described in Exhibit "A" along with compensation. 3. TERMS. The services and/or materials furnished under this Agreement shall commence November 3, 2015 and shall be completed by March 31, 2016 unless terminated pursuant to Section 5(0. 4. COMPENSATION. a. TOWN shall pay CONTRACTOR an amount not to exceed thirty thousand dollars and zero cents ($30,000.00) notwithstanding any contrary indications that may be contained in CONTRACTOR'S proposal, for services to be performed and reimbursable costs incurred under this Agreement. In the event of a conflict between this Agreement and CONTRACTOR'S proposal, attached as Exhibit A regarding the amount of compensation,the Agreement shall prevail. Town shall pay CONTRACTOR for services rendered pursuant to this Agreement at the time and in the manner set forth herein. The payments specified below shall be the only payments from Town to CONTRACTOR for services rendered pursuant to this Agreement CONTRACTOR shall submit all invoices to Town in the manner specified herein. Except as specifically authorized by Town in writing, CONTRACTOR shall not bill Town for duplicate services performed by more than one person. h. INVOICES. CONTRACTOR shall submit invoices,not more often than once a month during the term of this Agreement, based on the cost for services performed and reimbursable costs incurred prior to the invoice date. Invoices shall contain the following information: I. Serial identifications of progress bills;i.e., Progress Bill No. 1 for the first invoice, etc.; ii. The beginning and ending dates of the billing period; Town of Los Altos Hills V v� it r► iii. A Task Summary containing the original contract amount,the amount of prior billings,the total due this period,the balance available under the Agreement,and the percentage of completion; applicable time entries or time sheets shall be submitted showing the name of the person doing the work,the hours spent by Bach person, a brief description of the work,and ach reimbursable expense; by CONTRACTOR and Bach employee, agent, and subcontractor of CONTRACTOR performing services hereunder; vi. The CONTRACTOR'S signature. c. MONTHLY PAYMENT.Town shall make monthly payments,based on invoices received for services satisfactorily performed,and for authorized reimbursable costs incurred. Town shall have 30 days from the receipt of an invoice that complies with all of the requirements above to pay CONTRACTOR. d. Town shall not reimburse for any of CONTRACTOR'S costs or expenses to deliver any services/goods. Town shall not be responsible for any interest or late charges on any payments from Town to CONTRACTOR. e. CONTRACTOR is responsible for monitoring its own forces/employees/agents/ subcontractors to ensure delivery of goods/services within the terms of this Agreement. TOWN will not acceptor compensate CONTRACTOR for incomplete goods/services. S. GENERAL TERMS AND CONDITIONS. a. HOLD HARMLESS. CONTRACTOR agrees to indemnify, defend and hold harmless the TOWN, its officers, agents and employees from any and all demands, claims or liability of personal injury (including death) and property damage of any nature, caused by or arising out of the performance of CONTRACTOR under this Agreement. With regard to CONTRACTOR'S work product, CONTRACTOR agrees to indemnify, defend and hold harmless the TOWN, its officers, agents and employees from any and all demands, claims or liability of any nature to the extent caused by the negligent performance of CONTRACTOR under this Agreement. b. INSURANCE. CONTRACTOR shall file with the TOWN a certificate of insurance before commencing any services under this Agreement as follows: i. WORKERS COMPENSATION INSURANCE: Minimum statutory limits. H. COMMERCIAL GENERAL LIABILITY AND PROPERTY DAMAGE INSURANCE: General Liability and Property Damage Combined. Town of Los Altos Hills V $1,000,000.00 per occurrence including commercial form, personal injury, broad form personal damage, contractual and premises/operation, all on an occurrence basis. If an aggregate limit exists, it shall apply separately or be no less than two (2) times the occurrence limit. iii. AUTOMOBILE INSURANCE:$1,000,000.00 per occurrence. iv. ERRORS AND OMISSIONS INSURANCE: $1,000,000.00 aggregate. v. NOTICE OF CANCELLATION: The City requires 30 days written notice of cancellation. Additionally, the notice statement on the certificate should t include the wording "eni avor to or "but failure to mail such notice hall impose no obli motion or liability of any kind upon the company, its agents or representatives." vi. CERTIFICATE OF INSURANCE: Prior to commencement of services, evidence of insurance coverage must be shown by a properly executed certificate of insurance and it shall name "The Town of Los Altos Hills, it elective and appointed officers, employees, and volunteers" as additional insureds to the general and auto liability policies. vii. To prevent delay and ensure compliance with this Agreement, the insurance certificates and endorsement must be submitted to: Town of Los Altos Hills-Contracts 26379 Fremont Road Los Altos Hills, CA 94022 c. NON-DISCRIMINATION. No discrimination shall be made in the employment of persons under this Agreement because of the race, color, national origin, age, ancestry,religion or sex of such person. d. INTEREST OF CONTRACTOR. It is understood and agreed that this Agreement is not a contract of employment and does not create an employer-employee relationship between the TOWN and CONTRACTOR. At all times CONTRACTOR shall be an independent contractor and CONTRACTOR is not authorized to bind the TOWN to any contracts or other obligations without the express written consent of the TOWN. In executing this Agreement, CONTRACTOR certifies that no one who has or will have any financial interest under this Agreement is an officer or employee of TOWN. e. CHANGES. This Agreement shall not be assigned or transferred without advance written consent of the TOWN. No changes or variations of any kind are authorized without the written consent of the City Manager. This Agreement may only be amended by a written instrument signed by both parties. Town of Los Altos Hills f. TERMINATION. This Agreement may be terminated by TOWN upon seven (7) days written notice to CONTRACTOR. Monies owed for work satisfactorily completed shall be paid to CONTRACTOR within 14 days of termination. g. RECORDS. All reports, data, maps, models, charts, studies, surveys, calculations, photographs, memoranda, plans, studies, specifications, records, files, or any other documents or materials, in electronic or any other form, that are prepared or obtained pursuant to this Agreement and that relate to the matters covered hereunder shall be the property of the TOWN. CONTRACTOR hereby agrees to deliver those documents to the TOWN at any time upon demand of the TOWN. It is understood and agreed that the documents and other materials, including but not limited to those described above, prepared pursuant to this Agreement are prepared specifically for the TOWN and are not necessarily suitable for any future or other use. Failure by CONTRACTOR to deliver these documents to the TOWN within a reasonable time period or as specified by the TOWN shall be a material breach of this Agreement. TOWN and CONTRACTOR agree that until final approval by TOWN, all data, plans, specifications, reports and other documents are preliminary drafts not kept by the TOWN in the ordinary course of business and will not be disclosed to third parties without prior written consent of both parties. All work products submitted to the TOWN pursuant to this Agreement shall be deemed a "work for hire." Upon submission of any work for hire pursuant to this Agreement, and acceptance by the TOWN as complete, non-exclusive title to copyright of said work for hire shall transfer to the TOWN. The compensation recited in Section 4 shall be deemed to be sufficient consideration for said transfer of copyright. CONTRACTOR retains the right to use any project records, documents and materials for marketing of their professional services. h. ENTIRE AGREEMENT. This Agreement represents the entire agreement between the Parties. Any ambiguities or disputed terms between this Agreement and any attached Exhibits shall be interpreted according to the language in this Agreement and not the Exhibits. 6. INVOICING. Send all invoices to the contract coordinator at the address below. This Agreement shall become effective upon its approval and execution by TOWN. In witness whereof, the parties have executed this Agreement the day and year first written above. Town of Los Altos Hills `r CONTRACT COORDINATOR and representative for TOWN: CONTRACTOR: / Sara Town of Los y / / i Community Services Supervisor Town of Los Altos Hills B �I 6 I r 26379 Fremont Road Signature Date Los Altos Hills, CA 94022 sgualtieri@losaltoshills.ca.gov CLrLc L(.Slu�, btu Prtcd4..,'� Print name,Tide TOWN OF LOS ALTOS, ,S (HII/LLLS: By: l a.,t �+l"„t,Y' Carl Cahill,City Manager Date • Town of Los Altos Hills RESOLUTION 56-15 A RESOLUTION OF THE CITY COUNCIL OF THE TOWN OF LOS ALTOS HILLS AUTHORIZING THE CITY MANAGER TO ENTER INTO A CONTRACT WITH GODBE RESEARCH WHEREAS, the City Manager of the Town of Los Altos Hills recommends market research company, Godbe Research to conduct a needs assessment survey for the Town of Los Altos Hills, California; and WHEREAS, the Community Services Supervisor recommends the contract for said project be awarded to Godbe Research in an amount not to exceed$30,000; NOW,THEREFORE,BE TT RESOLVED by the City Council of the Town of Los Altos Hills that the City Manager is hereby authorized to either award the contract to Godbe Research in an amount not to exceed$30,000. The above and foregoing resolution was passed and adopted by the City Council of the Town of Los Altos Hills at a special meeting held on the 14th day of October,2015 by the following vote: AYES: Corrigan, Harpootlian, Radford, Spreen, Waldeck NOES: None ABSTAIN: None ABSENT: None / / Courtr o?ayor ATTEST: • �Ir Deborah Padovan, City Clerk Resolution 56-15 Page 1 fId EXHIBIT A PROPOSAL TO CONDUCT A SURVEY OF TOWN RESIDENTS k : Presented to the Town of Los Altos Hills GODBE RESEARCH October 2, 2015 Gain Insight v J EXHIBIT A Town of Los Altos Hills BACKGROUND AND EXPERIENCE Godbe Research, a State of California certified small business enterprise(SBE),was founded in January of 1990.The firm is a full-service public opinion research agency that offers its clients extensive experience in research studies to address community satisfaction and priorities, community needs assessments, public education and outreach strategies, strategic and general planning efforts, revenue and ballot measure feasibility, customer and user satisfaction, public sector marketing efforts, and other customized client needs. Our offices in San Mateo (California/Corporate), Reno, NV(Southwest),and Bellevue,WA(Northwest), house a staff of highly trained and experienced researchers(all Masters or Ph.D. level), and a commitment to providing superior quality research and client services. The firm has been employed by public and private sector clients throughout California and the western United States,and has extensive experience in all accepted quantitative(telephone surveys, mail surveys, Internet surveys& intercept surveys) and qualitative (focus groups, in-depth interviews&triads)research methodologies as well as hybrid studies involving more than one methodology and the analysis of secondary research. The combined expertise of the Godbe Research team spans more than 50 years in the field of public opinion research.The Godbe Research Team consists of the President(Bryan Godbe), Vice President(Charles Hester), and a staff of Senior Research Managers,Senior Statistical Analysts, and Research Analysts. Each team member has the education and experience commensurate with their position at Godbe Research, and the team regularly teaches, authors, and speaks in the field of survey research. In short, you will not find a more experienced and educated team in public opinion research for local government agencies. Over the 25+year life of the firm, Godbe Research has conducted more than 2,000 public opinion research projects to evaluate topics such as community satisfaction, quality of life, budget and funding priorities, revenue and ballot measure feasibility, and evaluating future community needs. Our recent experience includes resident and voter surveys conducted for clients such as the Cities and Towns of Redwood City, Los Altos, South San Francisco, Belmont, San Rafael, San Mateo, San Carlos, Davis, Half Moon Bay, Novato, Morgan Hill, South San Francisco, Cupertino,Campbell, Concord,Atherton, Hayward, Mountain View, Rancho Cordova, Santa Cruz, Burbank, La Mirada, Roseville, Moraga, El Cerrito, Corte Madera, San Leandro, Tracy, Union City, Richmond, Newark, Santa Barbara, Santa Maria, San Jose, Lafayette, Roseville, La Mirada, Santa Monica, West Hollywood, Burbank, Santa Clarita, La Habra, and over a dozen others,as well as the Counties of Santa Clara, San Mateo, Kern, El Dorado, Solano, Marin, Merced, Stanislaus, San Diego, and Los Angeles. Our experience in the Town of Los Altos Hills and peer communities in Santa Clara and San Mateo Counties is just as extensive. Aside from the clients listed above,we conducted several surveys for the Town in the mid-2000's on a variety of issues and we were the pollster for the North County Library Authority's successful 2010 parcel tax measure. The Town has also been part of our resident and voter surveys for clients such as the Mid-Peninsula Regional Open Space District, Santa Clara County Department of Parks and Recreation, Santa Clara County Department of Public Works, Santa Clara Valley Transportation Authority, and other agencies that serve the Town of Los Altos Hills. Finally, we have conducted several surveys for the City of Los Altos on similar needs assessment topics related to a new community center and other city facilities needs. As an organization, Godbe Research is a small business and we manage our commitments wisely. This means managing our project load so that the President or Proposal to Conduct a Survey of Town Residents Godbe Research Page 1 V EXHIBIT A Town of Los Altos Hills Vice President can be directly involved in each project we conduct at the project manager or project advisor level. Similarly, we do not take on so many projects that we need to juggle team members or remove team members from current projects. Thus, Godbe Research is committed to allocating the team members outlined in this proposal for the duration of the project, including having Bryan Godbe (President) act as the project manager and day-to-day contact from Godbe Research for the duration of the survey for the Town of Los Altos Hills. Below is a diagram of the general research process we undertake as part of our residents surveys, needs assessment surveys, and other quantitative research studies. While each of our studies is highly customized based on each client's unique and specific needs, we follow this process for each of our quantitative (and a similar process for qualitative)studies.We are here with you throughout the process, and even between events as we understand that our survey is a tool in the larger service level evaluation and planning process that take another 3 to 6 months, or more,to culminate after the survey has been completed. Post-Project N Kick Off Support Presentation Review of Findings Existing Data • Analysis Draft S.Reporting Questionnaire 1 Field Develop Survey Sample Design aP Translate, r Presentt 8 CATI Proposal to Conduct a Survey of Town Residents Godbe Research Page 2 EXHIBIT A Town of Los Altos Hills PROJECT MANAGER Reliable public opinion research results depend on having a firm that understands the complexities and nuances of survey research design, including sampling theory, questionnaire design, and data analysis.Accordingly,the team at Godbe Research is comprised of recognized experts in survey research design and implementation, and for this specific resident survey project for Los Altos Hills,we will assign one of our two most experienced project managers, Bryan Godbe (President). Bryan has designed and conducted over 250 survey research projects in the past three years alone for California citiesttowns, counties, and other public sector agencies, including the majority of the clients fisted throughout this proposal. Bryan will execute all stages of the survey project, including sampling design and questionnaire development, overall project management, analysis, reporting, and presentations, and would be the day-to-day contact for Town staff and administration. A resume for Bryan has been provided below and he will be assisted by additional Godbe Research team members, as needed. Bryan Godbe, M.A. President and Principal Researcher Founder of Godbe Research, Mr. Godbe has over 30 years of experience in public opinion research, public relations and government affairs. In this capacity, he has conducted public opinion and market research projects at the national, state,and local levels including projects for the Cities of San Francisco, San Diego, Los Angeles, Sacramento, and San Jose(California)as well as Portland(Oregon), Seattle (Washington),and Henderson (Nevada). Mr. Godbe received a Silver Anvil Award from the Public Relations Society of America for the development and implementation of an outstanding government affairs program on behalf of the Contra Costa Water District.This program was based on Mr. Godbe's extensive research including baseline research,focus groups and three tracking surveys. In addition, Bryan has also recently completed resident survey projects for clients such as the City of Los Altos, City of Mountain View, City of Morgan Hill, City of Cupertino, City of Campbell, City of Belmont, City of San Carlos, City of San Mateo, and many others. Prior to founding the firm, Mr.Godbe was Vice President of Research at a California based public relations firm. Mr. Godbe also previously served as the Senior Research Consultant at the Center for the Study of Los Angeles, at Loyola-Marymount University. He has a Master's Degree from the University of Michigan where he studied survey research methodology at the Institute for Social Research: and a BA. degree from the University of California, Berkeley. Proposal to Conduct a Survey of Town Residents Godbe Research Page 3 EXHIBIT A Town of Los Altos Hills PROPOSED PROJECT WORK PLAN Godbe Research is recognized leader in public opinion research for California cities and towns, school districts, counties, park and recreation districts, and other local government agencies. Given our experience,we understand that each project's ultimate success depends on recognizing the individual and unique needs of our clients and then developing a customized project plan to address these specific needs. To this end,we have has crafted the following general project work plan for the Town of Los Altos Hills to illustrate the types of considerations that go into each of our survey projects for our municipal clients. Research Objectives Before beginning any survey process, Godbe Research spends significant time reviewing the client's research objectives to choose the most appropriate research design. Based on our experience with dozens of resident and voter surveys for clients throughout Santa Clara and San Mateo Counties, as well as the larger Bay Area in general, Godbe Research understands that there are several potential research objectives to be addressed by this current study, the most important of which include evaluating the opinions and attitudes of Town residents on potential future community center,the types of activities residents would like to have at any new community center, and other potential uses for the center such as being an emergency operations center for the Town. Identifying specific research objectives and a refinement of those objectives would be one of the first tasks in the survey process. Methodology and Sample Discussion For this resident survey for Los Altos Hills, Godbe Research is recommending the Town conduct a hybrid Internet and telephone survey of registered voters as opposed to using a random digit dial(RDD) sampling design. Our recommendation for change is two-fold. First, to counteract declining response rates to telephone surveys in general,and especially among residents under age 50,we have adapted our methodological approach to leverage response technologies preferred by certain age groups.This includes a hybrid survey process,where we conduct an Internet survey of respondents(typically ages 18 to 49),then use a telephone survey methodology to round out our demographic and geographic quotas, as well as to capture interviews with residents age 50+, who still prefer telephone surveys. However, since the best repository of email addresses for Town residents(or any public agency) is the voter file, we are recommending using the voter file for our sampling frame. Two, since late-2013 or so, we have seen a severe decline in response rates in our land-line telephone samples(RDD samples) as many residents have abandoned their land-lines altogether and become more protective of their cell phone as their primary communications device(no mare'throw away' land-line number). Again, the voter file presents the best solution, as this type of sample has a given resident's self-reported primary phone number(land-line and/or cell phone) as well as a given resident's name and address so that we can conduct an additional telephone match to increase the number of cell phones and land-lines we have access to. Some of our clients who have transitioned to a similar hybrid methodology because of the benefits of increased sample size and better representation include the City of San Rafael, City of San Carlos, City of South San Francisco, City of Belmont, City of Tracy, Town of Moraga, City of Novato, City of El Cerrito, and most other Godbe Research clients. We being the process by using the Internet survey as our primary data collection method and a listed voter sampling design, developed to match either the U.S. Census or American Community Survey(ACS) estimates for known voter Proposal to Conduct a Survey of Town Residents Godbe Research Page 4 'I .00 EXHIBIT A Town of Los Altos Hills demographics (e.g. age,gender, ethnicity)as well as geography within the Town. Once the Internet version has been completed,we will then supplement the Internet survey with a telephone survey methodology,after a review of Internet survey respondent demographics where we can identify and account for potential demographic sub-groups that might not respond adequately to the Internet version of the survey as well as remove any voter from our sampling frame that either completed the Internet version of the survey or asked for an 'unsubscribe'to the survey process. This dual methodological and listed voter sampling approach will cost effectively allow us to collect data from Los Altos Hills residents based on how potential respondents interact with various survey technologies, in order to maximize our sample size and statistical validity for the survey, not to mention representation of various demographic and geographic subgroups in the Town. Finally, given that we are using the voter file and residents are tied to a specific physical address in Town we can ensure that the survey is only administered to actual residents of the Town of Los Altos Hills,which was also an issue in using RDD/random samples where we only have a telephone number and no other information and must establish residency to qualify for the survey process. Scope of Work Below, Godbe Research has crafted our recommended scope of work for Town of Los Altos Hills to illustrate the types of considerations that go into each of our resident survey studies.While each of our research projects is customized to the needs of a given client,there is a specific and proven process to conducting needs assessments and other resident surveys.Accordingly specific services for the survey are thus envisioned to include: ➢ Conducting an in-person kick-off meeting with the Town, as well as additional meetings and conference calls to discuss the research objectives and other aspects of the resident survey in detail. ➢ Reviewing voter and resident demographics in Los Altos Hills,any related previous opinion research studies, and other information that will help to inform and support this specific survey process. ➢ Designing and refining a survey instrument of approximately 10 to 20-minutes in length so that it addresses the research objectives of the Town related to the resident survey process. This is done through an iterative process between Godbe Research and the Town. The survey will be designed to be formatted for both Internet and telephone survey modalities as a'hybrid survey'and both versions of the survey will be identical save for instructions specific to each modality(Internet and telephone). ➢ Programming, refining, and testing the Internet version of the survey instrument using our Internet survey software package. This will be done by our team of IT and programming experts. ➢ CATI programming the survey version of the survey instrument for efficient and accurate data collection, and training telephone interviewing personnel on the questionnaire and interviewing protocol. • For our telephone interviewing projects, Godbe Research uses only live interviewers who have been trained on the survey questionnaire and who are located in the western United States. Proposal to Conduct a Survey of Town Residents Godbe Research Page 5 1r/ V EXHIBIT A Town of Los Altos Hills ➢ Pre-testing the survey instrument in both modalities to ensure that the questions and response codes are understandable to respondents, and to ensure that the survey length coincides with the budgeted survey length for the project. ➢ Development of a recruitment email for the Internet version of the survey and working with the Town so that Godbe Research can send recruitment emails to voters with known email addresses in the voter file. • Based on the Town's preference and communications policies,we can also match any internal email lists the Town has(e.g. park and recreation lists, Town communications lists,water service lists, etc.)to the file, so that we can include additional voters that do not have email addresses on file with the State Voter File or County Registrar of Voters due to information collected during registration. > Development of a stratified and clustered listed sample of Los Altos Hills voters appropriate to the research objectives of this specific survey process. The listed sample will first be constructed using email addresses from the voter file, as the Internet modality will be conducted first in the hybrid survey process. Once we have developed the Internet sample, the rest of the sample will be de-duplicated by matching names, addresses, and phone numbers from Internet survey respondents to those in the voter file. We will then remove any voter from the telephone survey sample who previously completed the survey via the Internet. Further, we will ask telephone survey respondents in that sample if they have already completed the survey via the Internet and will remove those voters from the survey process through a screening question. • For review, there are a total of approximately 5,581 voters in Los Altos Hills. Within the voter file,we have email addresses for approximately 690 voters or about 12% of the total voting electorate and 22%of the total households in the Town.We also have approximately 331 cell phone numbers,which represents about 6% of the telephone numbers in the voter file. > Conducting approximate 10 to 20-minute Internet and telephone interviews with up to 300 (n=300)total Los Altos Hills voters according to a strict interviewing protocol and our approved sampling design. A sample size of 300 will provide for a margin of error of no greater than+/-6% at the 95% confidence level, when looking at all voters, as well as all residents, in the Town of Los Altos Hills. ➢ Merging the Internet and telephone data files, as well as processing and weighting the data to adjust for population distribution and strategic oversampling, as needed to reflect the larger resident (voters and/or non- voters) population of the Town of Los Altos Hills. ➢ Developing a topline report of aggregate findings for the Town.We will also meet with Los Altos Hills to review the topline/aggregate survey results. This will help our more detailed analysis and reporting to be of maximum value to the Town moving forward. ➢ Analyzing the survey results and preparing a report of findings conclusions, and recommendations for the Town (draft and final formats),which directly addresses the research objectives outlined for this specific survey process. Proposal to Conduct a Survey of Town Residents Godbe Research Page 6 boo 4111110 EXHIBIT A Town of Los Altos Hills Our reports typically include sections for key findings and conclusions, methodology discussion,analysis of the questions and topics in narrative and graphical format, comparisons to previous surveys on similar topics, as well as a copy of the survey questionnaire and a complete set of crosstabulations for all survey questions. ➢ Presenting the results and recommendations from the survey to Los Altos Hills administration/staff and Council. Costs are valid for up to two total presentations as part of our project fees presented later in this proposal. > Post-survey consulting on the results and recommendations from the survey throughout the range of planning, outreach, and other activities based on the survey results, as need by the Town of Los Altos Hills. Proposal to Conduct a Survey of Town Residents Gone Research Page �r V EXHIBIT A Town of Los Altos Hills PROJECT TIME LINE Because of our experience in conducting resident and voter surveys for clients throughout San Mateo County and the greater Bay Area, Godbe Research generally prefers to conduct a hybrid survey over about an eight to ten week time frame. However, preliminary results can be made available much sooner, if required. Below, we have provided a general time line in number of days to illustrate the time needed for each task in the overall research process. Please note that Los Altos Hills meetings(e.g. project kick off meeting)and tasks (e.g. questionnaire review)have been italicized for easy review below. Finally, a formal time line with actual calendar dates will be provided shortly after the project kick off meeting,where we can collectively discuss Town timing needs, meeting dates(e.g. Council meeting dates),and schedules. Godbe Research Tasks Approx.Time Project Kick-Off Meeting w/the Town 1 Day(1 to 2 hours) Review of Previous Surveys and Data 3 to 5 Days Questionnaire Drafting and Refinement 10 to 15 Days Sample Development and Matching 3 to 5 Days (concurrent with questionnaire drafting) Meeting w/Town to Review Draft Survey 1 Day(1 to 2 hours) Questionnaire Revisions Of needed) 4 to 6 Days Survey Pretest 1 Day Survey Translations 3 to 4 Days Programming and Testing of Internet Version 3 to 5 Days CATI Programming of Telephone Version 2 Days Data Collection/Interviewing(both modalities) 6 to 10 Days Initial Data Processing 3 to 5 Days Topline Report Meeting/Discussion w/the Town 1 Day(1 to 2 hours) Analysis and Reporting 12 to 15 Days Report/Recommendations Review w/the Town 1 Day(1 to 2 hours) Report Changes (if needed) 3 to 5 Days Presentation of Survey Findings to Anytime After Final Los Altos Hills Report Submittal Post Survey Consulting on Results Ongoing—As Needed and Recommendations w/Los Altos Hills Proposal to Conduct a Survey of Town Residents Godbe Research Page 8 EXHIBIT A Town of Las Altos Hills CLIENT REFERENCES Below are several relevant client references that demonstrate our experience with projects for clients with needs similar to those of the Los Altos Hills. Please let us know if you would like us to facilitate contact with any of our references, as we understand that your staff is likely very time constrained similar to our other municipal clients. City of Los Altos Projects: Downtown Issues and Planning Survey of Residents 2014 Civic Center Campus Survey of Voters 2014 Civic Center Campus Survey of Voters 2012 Downtown Issues and Planning Survey of Residents 2012 Parks and Recreation Master Plan Survey of Residents 2011 Revenue Measure Feasibility Study 2009 (City of Los Altos) Parcel Tax Measure Feasibility Study 2009(North County Library Authority—Managed by the City of Los Altos) Contact: Marcia Sommers, City Manager James Walgren,Assistant City Manager Phone: 650-947-2635 Notes: Godbe Research recently finished a Downtown Planning Survey for the City of Los Altos.This was to track the results of a baseline survey conducted on the same topic in 2014. City of Mountain View Projects: Community Priorities and Infrastructure Survey 2013 Affordable Housing and Development Survey of Residents 2012 Utility Users Tax Measure Feasibility Study 2010 Resident Satisfaction Surveys 2000 and 2005 Contact Kimberly Thomas,Assistant to the City Manager Dan Rich, City Manager Phone: 650-903-6210 Notes: Godbe Research has conducted numerous resident and voter surveys for the City of Mountain View. Our most recent survey was to evaluate community priorities related to City infrastructure needs. City of Campbell Projects: Resident Satisfaction Survey 2015 Business License Tax/Transient Occupancy Tax Survey 2010 Sales Tax Measure Tracking Survey of Voters 2008 Resident Satisfaction Survey 2008 Contact: Al Bito, Assistant City Manager Phone: 408-866-2125 Notes: Godbe Research is in the process of conducting the City of Campbell's 2015 Resident Satisfaction Survey,which is a hybrid survey similar to that proposed to the Town of Los Altos Hills. City of Cupertino Projects: Biennial Resident Satisfaction Surveys 1998—2014 Off-Leash Dog Park Feasibility Survey 2010 Student Communications Survey 2007 Parks and Recreation Planning Surveys 2004 Open Space Ballot Measure Survey of Voters Contact: Rick Kitson, Public Communication Manager Proposal to Conduct a Survey of Town Residents Godbe Research Page 9 111111. 110 EXHIBIT A Town of Los Altos Hills Phone: 650-252-4505 Notes: Godbe Research has conducted a variety of research studies in the City of Cupertino, including resident satisfaction, general and parks planning, and others. City of Belmont Project: Revenue Measure Feasibility Survey of Voters 2014 Contact: Thomas Fil, Finance Director Nawel Voelker, Management Analyst Phone: 650-595-7433 Notes: Godbe Research recently completed a revenue measure feasibility survey of voters for the City of Belmont using a similar hybrid methodology. City of San Carlos Project: Citizen Facilities Priorities Survey 2014 Contact: Tara Peterson,Assistant to the City Manager Phone: 650-802-4230 Notes: Godbe Research has just finished a survey of San Carlos voters, using a similar hybrid Internet and telephone survey process. Proposal to Conduct a Survey of Town Residents Godbe Research Page 10 V J EXHIBIT A Town of Los Altos Hills PROPOSED PROJECT COSTS Godbe Research takes great pride in delivering reliable and practical resident and voter survey projects 'on time and on budget'. In doing so,we prefer to provide a firm, fixed fee format for our cost proposals. This is because we do not believe in assigning arbitrary hours and rarely do projects(even highly similar in nature)take the same amount of time or resources. Based on our understanding of the needs of the Town of Los Altos Hills for this resident survey event, Godbe Research has provided costs to conduct either a 10, 15, or 20-minute survey comprised of up to 300(n=300)total Town voters, using a hybrid Internet and telephone survey methodology. The prices below reflect the all inclusive costs to complete the voter polling project--the overall cost will not exceed those shown below, provided that the parameters (survey length, sample size, two in-person presentations, etc.) of the project conform to those outlined in this proposal. Should project parameters or Town need change, we will be happy to provide amended costs prior to proceeding. Hybrid Survey of up to 300(n=300) Los Altos Hills Voters&Non-Voters Project Task 10-min. 15-min 20-min. Listed Voter Sample and De-duplication $1,200.00 $1,200.00 $1,200.00 Additional Cell/Land Line Match $750.00 $750.00 $750.00 CATI Programming $900.00 $1,340.00 $1,480.00 Internet Version Programming/Testing $4,250.00 $4,500.00 $4,750.00 Internet Version Recruitment $750.00 $750.00 $750.00 Telephone IntenAewing $5,700.00 $6,500.00 $7,500.00 Data Processing and File Merge $800.00 $900.00 $1,000.00 Research Fee $7,500.00 $6250.00 $9,000.00 Project Management $2,500.00 $2,500.00 $2,500.00 Miscellaneous Expenses $250 00 $250.00 $250.00 Project Total $24,600.00 $26,940.00 $29,180.00 Proposal to Conduct a Survey of Town Residents Godbe Research Page 11 b+ til EXHIBIT A GOOSE RESEARCH www.qodberesearch.com • Corporate/Northern California Office 1660 South Amphlett Boulevard Suite 205 San Mateo, CA 94402 ars Southern California Office/Southwest 4695 MacArthur Court GODBE RESEARCH 11th Floor Gain Insight Newport Beach, CA 92660 Seattle Office/Northwest 601 108th Avenue NE Suite 1900 Bellevue,WA 98004 lor rl