HomeMy WebLinkAboutTripepi SmithAGREEMENT
THIS AGREEMENT is made and entered into on the J�day of August 2022 by and
between the TOWN OF LOS ALTOS HILLS (hereinafter referred to as "TOWN") and
TRIPEPI SMITH (hereinafter referred to as "CONTRACTOR"). In consideration of their
mutual covenants, the parties hereto agree as follows:
1. CONTRACTOR. Shall provide or furnish the following specified services and/or
materials:
Communication Support
2. EXHIBITS. The following attached exhibits are hereby incorporated into and made a
part of this Agreement:
Proposal from CONTRACTOR dated August 2, 2022
3. TERMS. The services and/or materials furnished under this Agreement shall
commence September 1, 2022 and shall be completed by September 30, 2023,
unless terminated pursuant to Section 5(f).
4. COMPENSATION. For the full performance of this Agreement:
a. TOWN shall pay CONTRACTOR an amount not to exceed Twenty -Five Thousand
dollars and no cents ($25,000.00) within thirty (30) days following receipt of invoice
and completion/delivery of services/goods as detailed in Sections 1, 2, and 3 of
this Agreement and only upon satisfactory delivery/completion of goods/services
in a manner consistent with professional/industry standards for the area in which
CONTRACTOR operates. TOWN is not responsible for paying for any work done
by CONTRACTOR or any subcontractor above and beyond the not to exceed
amount.
b. Town shall not reimburse for any of CONTRACTOR's costs or expenses to deliver
any services/goods. Town shall not be responsible for any interest or late charges
on any payments from Town to CONTRACTOR.
c. CONTRACTOR is responsible for monitoring its own forces/employees/agents/
subcontractors to ensure delivery of goods/services within the terms of this
Agreement. TOWN will not accept or compensate CONTRACTOR for incomplete
goods/services.
Town of Los Altos Hills Page 1 of 5
Short form
Updated 4126122
5. GENERAL TERMS AND CONDITIONS.
a. HOLD HARMLESS. CONTRACTOR agrees to indemnify, defend and hold
harmless the TOWN, its officers, agents and employees from any and all demands,
claims or liability of personal injury (including death) and property damage of any
nature, caused by or arising out of the performance of CONTRACTOR under this
Agreement. With regard to CONTRACTOR'S work product, CONTRACTOR
agrees to indemnify, defend and hold harmless the TOWN, its officers, agents and
employees from any and all demands, claims or liability of any nature to the extent
caused by the negligent performance of CONTRACTOR under this Agreement.
b. INSURANCE. CONTRACTOR shall file with the TOWN a certificate of insurance
before commencing any services under this Agreement as follows:
WORKERS COMPENSATION INSURANCE: Minimum statutory limits.
COMMERCIAL GENERAL LIABILITY AND PROPERTY DAMAGE
INSURANCE: General Liability and Property Damage Combined.
$1,000,000.00 per occurrence including comprehensive form, personal
injury, broad form personal damage, contractual and
premises/operation, all on an occurrence basis. If an aggregate limit
exists, it shall apply separately or be no less than two (2) times the
occurrence limit.
iii. AUTOMOBILE INSURANCE: $1,000,000.00 per occurrence.
iv. ERRORS AND OMISSIONS INSURANCE: $1,000,000.00 aggregate.
v. NOTICE OF CANCELLATION: The City requires 30 days written notice
of cancellation. Additionally, the notice statement on the certificate
should not include the wording "endeavor to" or "but failure to mail such
notice shall impose no obligation or liability of any kind upon the
company, its agents or representatives."
vi. CERTIFICATE OF INSURANCE: Prior to commencement of services,
evidence of insurance coverage must be shown by a properly executed
certificate of insurance and it shall name "The Town of Los Altos Hills,
its elective and appointed officers, employees, and volunteers" as
additional insureds.
vii. To prevent delay and ensure compliance with this Agreement, the
insurance certificates and endorsements must be submitted to:
Town of Los Altos Hills Page 2 of 5
Short form
Updated 4/26/22
Town of Los Altos Hills
26379 Fremont Road
Los Altos Hills, CA 94022
c. NON-DISCRIMINATION. No discrimination shall be made in the employment of
persons under this Agreement because of the race, color, national origin, age,
ancestry, religion or sex of such person.
d. INTEREST OF CONTRACTOR. It is understood and agreed that this Agreement
is not a contract of employment and does not create an employer-employee
relationship between the TOWN and CONTRACTOR. At all times
CONTRACTOR shall be an independent contractor and CONTRACTOR is not
authorized to bind the TOWN to any contracts or other obligations without the
express written consent of the TOWN. In executing this Agreement,
CONTRACTOR certifies that no one who has or will have any financial interest
under this Agreement is an officer or employee of TOWN.
e. CHANGES. This Agreement shall not be assigned or transferred without advance
written consent of the TOWN. No changes or variations of any kind are authorized
without the written consent of the City Manager. This Agreement may only be
amended by a written instrument signed by both parties.
f. TERMINATION. This Agreement may be terminated by TOWN upon seven (7)
days written notice to CONTRACTOR. Monies owed for work satisfactorily
completed shall be paid to CONTRACTOR within 14 days of termination.
g. RECORDS. All reports, data, maps, models, charts, studies, surveys,
calculations, photographs, memoranda, plans, studies, specifications, records,
files, or any other documents or materials, in electronic or any other form, that are
prepared or obtained pursuant to this Agreement and that relate to the matters
covered hereunder shall be the property of the TOWN. CONTRACTOR hereby
agrees to deliver those documents to the TOWN at any time upon demand of the
TOWN. It is understood and agreed that the documents and other materials,
including but not limited to those described above, prepared pursuant to this
Agreement are prepared specifically for the TOWN and are not necessarily
suitable for any future or other use. Failure by CONTRACTOR to deliver these
documents to the TOWN within a reasonable time period or as specified by the
TOWN shall be a material breach of this Agreement. TOWN and CONTRACTOR
agree that until final approval by TOWN, all data, plans, specifications, reports and
other documents are preliminary drafts not kept by the TOWN in the ordinary
course of business and will not be disclosed to third parties without prior written
consent of both parties. All work products submitted to the TOWN pursuant to this
Agreement shall be deemed a "work for hire." Upon submission of any work for
hire pursuant to this Agreement, and acceptance by the TOWN as complete, non-
exclusive title to copyright of said work for hire shall transfer to the TOWN. The
compensation recited in Section 4 shall be deemed to be sufficient consideration
Town of Los Altos Hills Page 3 of 5
Short form
Updated 4/26/22
for said transfer of copyright. CONTRACTOR retains the right to use any project
records, documents and materials for marketing of their professional services.
CONTRACT ADMINISTRATION. The TOWN hereby designates [insert applicable
staff title] and the City Manager as Contract Administrator for this agreement. The
CONTRACTOR shall only take direction regarding the services provided under this
Agreement from the Contract Administrator. Furthermore, CONTRACTOR agrees
that the Contract Administrator shall be included any meeting, teleconference or
written communication between any Town representative including Committee
members and the CONTRACTOR. The TOWN may modify the Contract
Administrator at any time upon providing written notice to the CONTRACTOR.
i. ENTIRE AGREEMENT. This Agreement represents the entire agreement
between the Parties. Any ambiguities or disputed terms between this Agreement
and any attached Exhibits shall be interpreted according to the language in this
Agreement and not the Exhibits.
6. INVOICING. Send all invoices digitally to the contract coordinator at the email address
below.
This Agreement shall become effective upon its approval and execution by TOWN. In
witness whereof, the parties have executed this Agreement the day and year first written
above.
CONTRACT COORDINATOR and
representative for TOWN:
Deborah Padovan
City Clerk
Town of Los Altos Hills
26379 Fremont Road
Los Altos Hills, CA 94022
lahfinance(a-)-losaltoshills. ca.gov
CONTRACTOR:
�J�;� ei2si2o2z
By:
Sinature Date
Ryder Todd Smith, President
Print name, Title
TOWN OS TOS HILLS:
Peter Pirnejad, Ory Zanager Date
Town of Los Altos Hills Page 4 of 5
Short form g
Updated 4/26/22
TRI PEPI SMITH
marketing • technology • public affairs
Proposal submitted for:
Communication Support
TOWN OF LOS ALTOS HILLS
IROS ALTOS HILLS
CALIFORNIA
Submission Date: Tuesday, August 2, 2022
VALID FOR 30 DAYS
By: Ryder Todd Smith, Co -Founder & President
TRIPEPI SMITH
TABLE OF CONTENTS
Section A: Firm Background & Experience....................................................................4
Section B: Proposed Project Team................................................................................ 9
Section C: Samples of Work........................................................................................ 13
Section D: Proposed Scope of Work........................................................................... 14
Section E: Cost Proposal............................................................................................. 15
SectionF: References.................................................................................................. 18
SectionG: Resumes..................................................................................................... 19
Tripepi Smith Testimonial
« We've turned to Tripepi Smith
for support on a number of
communications projects
over the past four years, and
Ryder and his team have always
delivered high-quality work.
Tripepi Smith's graphic design skills are
excellent and reflect a familiarity with
local government that is important to the "
design process.
4.
BabcockBrian City of Cupertino
_{
Communications Officer,
CREATIVE SERVICES 9 Communication • Web • Social Media • Photography • Video • Design 2
TRIPEPI SMITH 9
Dear Dr. Peter Pirnejad:
Thank you for this opportunity to provide strategic communications support services to the Town of Los Altos
Hills. This statement identifies Tripepi Smith's qualifications to provide the requested services to support Staff
outreach efforts and enhance Town communications. Our professional, experienced team is well-positioned
to help diversify Town outreach, advance transparency and build rapport between the Town and its
community.
Tripepi Smith has a strong record of working with public agencies throughout California to better educate,
engage and connect with residents. We have been providing such support since 2000. This work involves
collaborating with Staff to develop and execute on comprehensive educational outreach campaigns as well as
optimize communication methods. Our expertise is in reaching, engaging and promoting the involvement of
stakeholders, which we accomplish through an array of services spanning videography, website development,
copyediting, graphic design, photography and much more.
Per our conversations, we are proposing a flexible agreement through Fiscal Year (FY) 2022-23, that allows
Tripepi Smith to "ramp up" efforts according to Town budget and priorities.
Tripepi Smith looks forward to working with Staff to take Los Altos Hills' communication to the next level.
Respectfully,
Ryder Todd Smith
Co -Founder & President
Tripepi Smith
Tripepi Smith Testimonial
« Being transparent about water quality with
our residents and addressing their questions
is important to the City of Lomita. Tripepi
Smith brought technical skills and an
understanding of water policy in California to
the table that enabled the City to complete
the website in less than four weeks.
Tripepi Smith offered a quick single -
stop solution to the City's needs, and
they were a great partner to us. 99
s
Ryan Smoot
City Manager, Lomita
CREATIVE SERVICES • Communication • Web • Social Media - Photography • Video • Design
TRIPEPI SMITH
SECTION A: FIRM BACKGROUND & EXPERIENCE
Tripepi Smith excels at public affairs. We work in a complex environment where successful communications
go hand-in-hand with marketing and technical expertise. As a full-service public affairs and creative services
firm, Tripepi Smith delivers strategy, outreach and design tailored for local government, public agencies,
nonprofits and private companies—each strongly represented in our client list.
CREATIVE SERVICES
MARKETING
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At Tripepi Smith, experienced Directors and Analysts drive strategy and implement messaging. Full-time
creative professionals generate compelling branding, websites, design, social media, photography and video.
The collaboration between Creative Services and Analysts keeps communications engaging and on -message,
and a diversity of skillsets and expertise allows Tripepi Smith to offer clients exactly the level of service they
need.
Grounded in civic affairs: Co-founder and CFO Nicole Smith is a 2"d -generation civic affairs professional (her
father was a city manager for 30 years). Meanwhile, co-founder and president of Tripepi Smith, Ryder Todd
Smith, brings over a decade of public agency marketing and communications experience to the table.
Legal Structure and Financial Matters
Tripepi Smith is a California S Corporation. Ownership is equally split between Co -Founders Nicole D. Smith
and Ryder Todd Smith.
Tripepi Smith has been incorporated since 2002 and has generated a profit every year it has been in
operation. We have never had a legal claim filed against us and have never failed to fulfill a contract
commitment.
Implementing Strategy and Engaging Audiences
Tripepi Smith recognizes the important interplay of public affairs and design. It's about presenting ideas that
advance communities and public institutions. An important corollary to this is providing the creative services
that can build materials to engage audiences and make ideas resonate. Tripepi Smith's multi -faceted design
team enables us to reach these goals and lead effective creative strategy.
CREATIVE SERVICES • Communication • Web • Social Media • Photography • Video 9 Design
TRIPEPI SMITH
Strategic
Tripepi Smith is a provider of technology, communications and public
affairs services. We leverage our skills and experiences in each of
these areas to deliver efficient, technologically driven communication
solutions that reflect our deep understanding of local government.
Our team has a strong record of working with public agencies, joint
"...solutions that reflect
our deep understanding
of local government."
powers authorities and not-for-profit organizations throughout
California to better engage and connect with their stakeholders and community.
Creative
Tripepi Smith's creative professionals have worked with public and private clients on imagery, colors and
graphic design in an array of projects. Our firm offers creative services that address not only traditional media
such as print, websites, logo design and advertising but also non-traditional marketing services around email
campaigns, social media, blogging, SEO, video production and more. This integrated approach to content
development makes the process more efficient and more effective for clients.
Content x Distribution = IMPACT
Tripepi Smith was born in the digital era and brings significant technical skills to the table. Members of our
team carry technical certifications in Hootsuite Social Media Marketing, Facebook Blueprint, Google
Advertising, Google Analytics and Twitter Flight School, among others. We take digital seriously and
recognize how critical it is to not only develop great visuals and messaging, but to ensure the audiences we
want to reach actuall-y see that content. Without content distribution, there is no impact.
R
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CONTENT
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STRONG CONTENT x
NARROW DISTRIBUTION
CREATIVE SERVICES • Communication • Web • Social Media • Photography • Video • Design
HARM
WEAK CONTENT x
WIDE DISTRIBUTION
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V,
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SILENCE
WEAK CONTENT x
NARROW DISTRIBUTION
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CREATIVE SERVICES • Communication • Web • Social Media • Photography • Video • Design
TRIPEPI SMITH
Our Services
Strategy, Marketing, Communications
Strategic development, research,
surveys, messaging
Social media management
Web and social media strategy,
optimization (SEO), metrics
Web hosting and support
Email campaigns
Relations (media, stakeholders,
public, government)
Support and training for events,
presentations and virtual
gatherings
Google AdWords, Linkedln and
Facebook advertising
Creative Services
Full-service graphic design for
digital, print and outdoor
1,40 Brand and logo development
1*1 Content generation, writing and
editorial
v', Output services (digital
distribution, print management,
mail management)
Photography, illustration and
information graphics
1,�, Video and animation
X10 Web design and implementation
Tripepi Smith Testimonial
64 Tripepi Smith hit the ground running,
bringing ideas to the table and
executing on coronavirus
communications and other critical
community stories.
They were also a huge help to our team
during the Bobcat Fire, including expanding
our capacity for emergency alerts and
Facebook Local Alerts. We look forward to
the positive impact of having two years of 99Tripepi Smith's partnership with the City.
Daniel Jordan
City Manager, Duarte
7V
CREATIVE SERVICES 9 Communication • Web • Social Media • Photography 9 Video 9 Design 6
TRIPEPI SMITH 9
Client Roster
Tripepi Smith has been selected to work with over 60 local government agencies to help with their
communications. We can provide you with contacts at any of these clients and are confident you will find
them to be quite happy with our services. City or city -related clients we are actively supporting are bolded.
California City Management
Foundation
City of Aliso Viejo
City of American Canyon
City of Azusa
City of Baldwin Park
City of Bellflower
City of Benecia
City of Burlingame
City of Claremont
City of Coronado
(City of) Culver City
City of Cupertino
(City of) Daly City
City of Danville
City of Duarte
City of EI Cerrito
City of Fountain Valley
City of Foster City
City of Fullerton
City of Gilroy
City of Grover Beach
City of Hawaiian Gardens
City of Huntington Beach
City of Hercules
City of Indian Wells
City of Industry
City of Irvine
City of La Canada Flintridge
City of La Palma
City of La Puente
City of La Verne
City of Lake Forest
City of Laguna Hills
City of Laguna Niguel
City of Lancaster
City of Livermore
City of Lomita
City of Lynwood
City of Manhattan Beach
City of Manteca
City of Martinez
City of Millbrae
City of Morgan Hill
City of Murrieta
City of Napa
City of Norwalk
City of Orange
City of Orinda
City of Palm Desert
City of Palmdale
City of Paramount
City of Pismo Beach
City of Placentia
City of Pomona
City of Rancho Palos Verdes
City of Rancho Mirage
City of Riverbank
City of Rolling Hills Estates
City of San Clemente
City of Santa Ana
City of Santa Clarita
City of Santa Cruz
City of Santa Paula
City of Saratoga
City of Stanton
City of South Gate
City of Tracy
City of Vallejo
City of Vista
CREATIVE SERVICES • Communication • Web • Social Media 9 Photography • Video • Design
City of Walnut
City of Westlake Village
Town of Windsor
County of Merced
County of Fresno
County of Sonoma
County of Santa Barbara
County of Kings
California Contract Cities
Association
CalChoice Energy CCA
California Joint Powers Insurance
Authority
Citrus Heights Water District
Claremont McKenna College
Costa Mesa Sanitary District
EI Toro Water District
Independent Cities Association
Independent Cities
Finance Authority
Inland Empire Utilities Agency
Institute for Local Government
League of California Cities
Municipal Management
Association of
Northern California
Municipal Management
Association of
Southern California
Orange County City
Manager Association
Orange County
Sanitation District
Palmdale Water District
Rowland Water District
San Gabriel Valley City
Managers' Association
TRIPEPI SMITH
Local Government Affiliation and Support
Tripepi Smith is firmly committed to the local government world and actively supports the local government
association and professional staff who make cities work. Our sponsorship and affiliation with professional
industry groups includes:
California City
Management Foundation
California Association of Public
Information Officials
League of California Cities
California Contract Cities
Association
Independent Cities Association
Orange County City Manager
Association
Cal-ICMA
Tripepi Smith Testimonial
66
Tripepi Smith has consistently
delivered high-quality writing,
impressive visuals and constructive
insights that benefit our residents.
San Gabriel Valley City
Managers' Association
Municipal Management
Association of Northern
California
Municipal Management
Association of Southern
California
Institute for Local Government
University of Southern California
City/County Management
Fellowship
Indian Wells wants to ensure we communicate
with both residents and businesses, and
Tripepi Smith has helped improve and
heighten our outreach and engagement
efforts for each of those groups. "
Chris Freeland
City Manager,
City of Indian Wells
CREATIVE SERVICES • Communication • Web • Social Media • Photography • Video • Design 8
TRIPEPI SMITH 9
SECTION B: PROPOSED PROJECT TEAM
Tripepi Smith anticipates Hannah Lebiga as lead graphic artist and project manager. Saara Lampwalla and
Melanie Moore will provide copyediting and project management support under Hannah's leadership. Kevin
Bostwick will be a part of the newsletter design process, providing strategy and oversight on the initiative.
Ala, AL
Kevin Bostwick Saara Lampwalla Hannah Lebiga Melanie Moore
Art Director Sr. Bus. Analyst Bus. Analyst & Jr. Bus. Analyst
Graphic Artist
Of course, Tripepi Smith is a collaborative firm, with many available skillsets. Resources will be brought to the
table when necessary to aid the Town in telling its story.
Team Details
(See the Resume Attachment A for full professional experience, education and degrees)
Kevin Bostwick
Kevin is an experienced Art Director and creative manager. He delivers
Art Director
powerful ideas visually, distilling unexpected stories from challenging
Role: Design Strategy
content and designing media for understanding and absorption. He
directs and executes for digital, interactive and print mediums,
delivering across a blend of channels, particularly for learning, data -
display and presentation. His work for major clients has included digital
Based in Claremont,
tools, logos, presentation, interactive learning, advertising and print
CA
design. He navigates the whole ecosystem, working with high-powered
stakeholders to shape concepts, UX, branding, strategy, writing, asset
management, information architecture, and infographics. Kevin's
clients have included Clean Energy Alliance (Community Choice
Energy), Cosumnes Community Services District, City of Aliso Viejo,
Culver City, City of Napa, City of San Leandro, City of Manteca, City of
Livermore, City of Palmdale, Pivot Charter Schools, California Joint
Powers Insurance Authority and Renne Public Law Group.
TRIPEPI SMITH 9
marketing • technology • public affairs
TRIPEPI SMITH 9
Saara Lampwalla
Saara has been a Junior Business Analyst, Business Analyst and Senior
Senior Business Analyst
Business Analyst at Tripepi Smith, giving her opportunities to deliver
Graphic Artist
on the spectrum of Tripepi Smith's offerings, from full communication
Role: Client Support
assessments and video productions to full-scale public education
Role: Project & Design
campaigns and event planning. She now leads engagement and
Lead
advises on strategy having gleaned experience from collaborating with
Based in Dana Point,
dozens of private and public sector clients including the City of Culver
CA
City, City of Duarte, City of Baldwin Park, City of Westlake Village, City
Based in Irvine, CA
of Hercules, California Contract Cities Association, Institute for Local
Government, League of California Cities, Orange County City
Managers Association, San Gabriel Valley City Managers' Association
and Climatec. In her tenure, Saara acted as Tripepi Smith's own
marketing manager for three years. She now acts as a business
development manager for the firm, and also serves as managing editor
for Tripepi Smith's California local government news publication,
PublicCEO.
Saara is certified in Constant Contact, Hootsuite Social Marketing,
Hubspot Inbound Marketing and Google Analytics. She also
completed the University of California, Irvine Public Policy Making
Academy II in 2020. Saara has her bachelor's degree in public relations
from California State Polytechnic University, Pomona, with minors in
marketing management, journalism and philosophy.
Hannah Lebiga
Hannah brings a diverse skillset that combines visual storytelling with
Business Analyst &
marketing strategy to the Tripepi Smith team. Hannah graduated from
Graphic Artist
California State University, Long Beach with a degree in Marketing,
where she utilized her experience to lead the creation of compelling
Role: Project & Design
marketing campaigns for innovations in precision measurement, 3D
Lead
printing and additive manufacturing industries. Hannah deploys her
passion for visual storytelling when screenwriting, directing and editing
video. She also propels strategic content across print and digital
Based in Irvine, CA
platforms using her skills in graphic and web design, leads teams
through social media strategies to support business development and
coordinates corporate events and industry trade shows.
Hannah is a Hootsuite Social Marketing Professional. Her work includes
various creative projects.
10
TRIPEPI SMITH
marketing • technology • public affairs
TRIPEPI SMITH
Melanie Moore
Jr. Business Analyst
Role: Client Support
Based in San Mateo,
CA
Melanie is a driven and detail -oriented individual with a background in
financial research and marketing. She graduated from Claremont
McKenna College with a Bachelor of Arts degree in Economics.
Melanie's prior experience includes her on -campus involvement with
the Financial Economics Institute where she strengthened her research,
reporting and data analysis skills to provide insightful models and
literature on an accounting labor market issue. She also exercised her
creative skill set with website rebranding and 132C marketing solutions
work as a marketing intern for CoralTree Hospitality Group and a
marketing research analyst for Exous Inc.
Melanie is a certified Hootsuite Social Marketing Professional. Her
clients include the City of Manteca, City of San Bruno, California
Contract Cities Association and Climatec.
Lei
Resumes for this team who would be assigned to the Los Altos Hills engagement are included in Section G.
9 TRIPEPI SMITH 11
marketing • technology • public affairs
TRIPEPI SMITH
Team Tripepi Smith - Complete Personnel
Ryder Todd Smith
Co-founder & President
Nioole Smith
Co-founder & CFO
CREATIVE SERVICES
Katherine 'APR
Pr�cipsl
Jennifer NentwAPR
Principal
Jr. Business Analyst
L
Jon Baritone
Principal
Kevin Bostwick
Art Director
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Cameron Grimm1 Jennifer Vaughn
LDirector --, ! Director
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Business Analyst
JWW&r Rug" W
Director
Kjats do WIlingmMelanie
Sr. Graphic Artist
Jamn Saara Lampwalls
Sr. Business Analyst t �r. Business Analyst
Jr. Business Analyst
Karan Wassfior
Sr. Busse Analyst
--
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Sara
BusinessAnalyst
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Business Analyst
Ka nM
Busies Analyst
L
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Business Analyst
Anne Jang
Jr. Business Analyst
AWssy Logue Allison Tomes
Jr. Business Analyst Business Analyst
'�
Ksediyn Hernandez
Business Analyst
,Josh Hernandez ,Jodah Solb
Jr. Business Analyst Jr. Business Analyst:�
Ksvork Kurdoghlian
L Business Analyst
Danielle Rodriguez
Business Analyst
Nolan Vega Eldon Shut Skyler Addison
Jr. Business Analyst Jr. Business Analyst Lir-
Business Analyst
Charlie Mounts
Jr. Business Analyst
Melanie Moore
Jr. Business Analyst
Alyson Nichols
Jr. Business Analyst
Kalee Cummings
Claire Torre
Jr. Business Analyst
Jr. Business Analyst
L
CaiThompson
Molly Alvarado
Jr. Business AnalystJr.
Business Analyst
John Balliet
David Gushue
Jr. Business Analyst
Jr. Business Analyst
Kylie Benzing
Jr. Business Analyst
Kayla Cao
Jr. Business Analyst
Jacob Lyle
Jr. Business Analyst
Amy Gallagher
Jr. Business Analyst
Additionally, sometimes for video work, printing, niche website development needs or mailing we may use
subcontractors. These are often determined at the time of the need, so it is difficult to predict who that will
be. However, here is a list of potential firms or people we routinely subcontract with:
InfoSend — Print and Mail House Services
DLS Printer Services — High-end Printing for Collateral
Emily Baker — Voiceover Work
12
TRIPEPI SMITH
marketing • technology • public affairs
TRIPEPI SMITH I?
SECTION C: SAMPLES OF WORK
The following examples highlight work that speaks to the scope of work.
Larger samples available online:
www.TripepiSmith.com/Los-Altos-Hills
We encourage you to see all the work we have done for clients through our online portfolio at
www.TripepiSmith.com/Work
9 TRIPEPI SMITH 13
marketing • technology • public affairs
TRIPEPI SMITH 9
SECTION D: PROPOSED SCOPE OF WORK
The following scope of work reflects our understanding based on our prior conversations with the Town
Manager's Office stakeholders. Tripepi Smith proposes a combination of Fixed, Retainer and Time & Materials
work to allow the Town access to all Tripepi Smith services.
1. Quarterly Newsletter Design (One -Time)
One-time graphic design time to create an eight -page design template for a new Los Altos Hills newsletter.
Inclusive of two drafts (draft, final) and two collaborative meetings (kickoff, draft review).
Fixed Flat Fee: $4,045.00
2. Design and Layout of Quarterly Newsletter (Ongoing)
Graphic design time to design, layout and manage printing of the eight -page quarterly newsletter as well as
copyediting time to review all content (up to seven articles), which is to be written by the City. Tripepi Smith
will make our resources available on an ad hoc basis to assist with content writing. Per discussion, the City will
provide photos for use in the newsletter. The creation of custom artwork is excluded from this scope but will
also be available on an ad hoc basis. Inclusive of two drafts per edition (draft, final). Priced at $4,125.00 per
edition or $16,500.00 per year.
Retainer Flat Fee: $1,375.00/month
3. Website Support
Tripepi Smith will supplement Staff efforts to make the Town website easier to navigate through content
organization, copywriting and maintenance services. Our team has built websites from scratch as well as
managed website content for towns and other public agencies. Our breadth of experience spans content
management systems, including CivicPlus, Revize, WordPress, Vision, Civica and OpenCities, plus analytics
software, such as Piwik and Google Analytics. We combine data on how constituents use the Town website,
technical knowhow and writing skills to inform how website content may be better organized.
Time & Materials/Ad Hoc
14
9 TRIPEPI SMITH
marketing • technology • public affairs
TRIPEPI SMITH ABIX17-11
SECTION E: COST PROPOSAL
Tripepi Smith proposes a Retainer agreement with one Fixed component and an Ad Hoc or Time & Materials
component through June 30, 2023. Please see our FY 2022-23 Time & Materials hourly rates below. Retainer
rates are available to client on retainers of $6,500 or more.
Resource
Principal
Director
Art Director
Senior Business Analyst
Business Analyst
Junior Business Analyst
Translator
Senior Videographer/Animator
PhotographerNideographer
Senior Graphic Designer
Graphic Designer
Web Developer
Drone Operator
120.00
Billing
Time at Tripepi Smith is billed in 15 -minute increments — i.e. we invoice our time in the following examples:
1.25, 0.75, 4.0 or 6.5 hours.
Annual Increase
Tripepi Smith will increase the hourly rates and retainer fees for all resources by five percent (5%) or the
regional CPI index—whichever is higher -each year on the anniversary of the contract, starting in the Fiscal Year
2023-24.
Other Costs
Because Tripepi Smith offers a broad set of services, including extensive content production, we have some
other content production -related fees that may come up during our engagement that we want to tell you
about.
Travel Costs
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Travel costs must be pre -authorized and then will be reimbursed by the Town for any requested travel. Travel
costs to be covered are for airfare, lodging and car rental. If Tripepi Smith is requested to be onsite, we will
invoice for travel time at half rate of the resource's Standard Hourly Rate.
Equipment Costs
Tripepi Smith offers some services that require equipment, such as drone operations and video production.
As such, in those cases, the following rates apply:
Half Day Full Day
Video Equipment $350 $550
Drone Equipment N/A $500
• Five -hundred -fifty dollars ($550) for a full day of video equipment use (includes full set of video
equipment). Full day is defined as a shoot lasting four (4) or more hours.
• Three -hundred -fifty dollars ($350) for a half day of video equipment use. Half day is defined as
anything under four (4) hours of video production. All such expenses will be authorized by the Town
prior to fee being assessed.
• Five -hundred dollars ($500) per day drone fee applies and is not inclusive of the drone operator time
(Drone Operator rate).
Service Fees
Client Pays Directly Client Reimburses T5
Print costs, digital advertising, media
placement, voiceover/captions No Fees 10%
Typically, Tripepi Smith prefers to have service providers bill the client directly to avoid additional
administrative costs and because we have no economic interest in the service provider selection. If Tripepi
Smith is asked to pay the bill for the client, we will apply a ten percent (10%) agency fee to the reimbursement
expense. Typical services include, but are not limited to:
Print Costs: Tripepi Smith is happy to use a printer of the client's choosing for print production work, or to
recommend a printer with whom we have experience.
Digital Advertising: Tripepi Smith is a Google Partner and Constant Contact Solution Provider and has
Facebook Certified staff. We consider digital platforms to be a cornerstone element of any outreach strategy;
often this comes with digital advertising fees.
Media Placement: Tripepi Smith can help liaise on behalf of the Town for advertising space within various
mediums, such as newspapers, magazine or websites.
Voiceover, Translation and Closed Caption Fees: Tripepi Smith occasionally uses third -party resources to
record voiceovers for videos, generate closed captions for videos, and for non-English language translations.
Tripepi Smith Partnerships
Tripepi Smith has financial interest in certain related entities. These partnerships allow Tripepi Smith to offer
clients extra media reach or additional services at partner pricing. Partnerships include:
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PublicCEO
— digital news about public affairs, reaching over 10,000 California government executives
https://vvww.pubIicceo.com
Civic Business Journal
— digital interest stories about the people in local government
https://www.civicbusinessjournal.com
FlashVote
— planning, implementing, measuring civic surveys
https://www.flashvote.com
TS Talent Solutions
— talent search services for local government and related agencies
https://tstalentsolutions.com
Tripepi Smith Testimonial
66 Thanks to Tripepi Smith, we've made
significant strides in our outreach. In four
years, we've achieved several milestones
with the team.
Tripepi Smith fully immerses themselves in our
situations to get a clear understanding of the
developments and challenges that the Paramount
community faces. They then provide input and
recommendations which I have found to be
immensely valuable for our City's communication
efforts. The team at Tripepi Smith have truly become ��
a valued partner in our City's ongoing success.
#7
John Moreno Aa
City Manager, Paramount
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SECTION F: REFERENCES
City of Culver City
Shelly Wolfberg
Asst. to the City Manager
310.253.6008
she]ly.wolfberg@cuIvercity.org
9770 Culver Blvd, Culver City, CA 90232
City of Daly City
Stephen Stolte
Assistant to the City Manager
650.991.8126
sstolte@dalycity.org
333 90th St, Daly City, CA 94015
City of Duarte
Dan Jordan
City Manager
626.590.4633
djordan@accessduarte.com
1.600 Huntington Drive, Duarte, CA 91010
City of Cupertino
Esther Kwon
Communications Officer
408.777.3106
estherk@cupertino.org
10300 Torre Ave, Cupertino, CA 95014
Description
Communications Assessment, strategy and action items,
social media management, social media and media
monitoring, ongoing communications support,
videography, monthly metrics reporting, photography,
graphic design, bi-weekly client calls and crisis
communications.
Period: 2017 to present
Community newsletter generation: design, layout, content
production and copywriting, editorial calendar planning.
Period: 2017 to present
Tripepi Smith conducted a full communications
assessment for the City of Duarte in 2014. After ad hoc
video, photo and email outreach work over a few years,
the City engaged Tripepi Smith in 2020 to refresh the
2014 communications assessment, create a style guide,
consult in creating a new website and to redesign its
quarterly newsletter. Additionally, the City entered a
retainer agreement for social media services, writing news
articles and press releases, updating the website,
delivering monthly metrics reports, conducting weekly
project management calls as well as quarterly strategy
calls with leadership and to produce the quarterly
newsletter.
Period: 2014 to present
Tripepi Smith provides graphic design services for
Cupertino's 12 -page monthly newsletter, The Scene.
Period: 2018 to present
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SECTION G: RESUMES
KEVIN BOSTWICK
TRIPEPI SMITH —ART DIRECTOR 10/19 — PRESENT
• Consult, design, and execute on premium design projects. Assist team of junior
to senior graphic artists by providing inspiration, creative direction and workflow
management
• Manage client accounts and creative presentation, encourage business
development where the focus is design
• Ensure quality assurance, brand consistency and overall visual quality. Establish
high technical standards, manage internal and external creative resources and
vendors, provided project management and consulting
KB GRAPHIC STUDIO — PRINCIPAL 01/03 —10/19
• Content strategy and information design for both digital and print communications
• Data visualizations, interactive components, information models, and diagrams
used for assessment, learning, marketing, and presentation
• Some projects: Canon, Walmart, Coca-Cola, HP, Google, PNC, Clarkson University, Goodwill
KORN FERRY INTERNATIONAL —ART DIRECTOR 01/12 — 03/18
• Design for talent acquisition, leadership training, performance and retention
• Development of internal brands and product lines, white -label offerings, and client brands
• Lead design process for stakeholders (product owners, SMEs, business strategists, etc.)
• Some internal clients: Futurestep, Hay Group, Lominger, Global Novations
• Some external clients: Chevron, Johnson & Johnson, 7 Habits, Cemex, Fonterra, Genentech
MARRIOTT INTERNATIONAL —ART DIRECTOR 01/03 —01/12
• Graphic design for advertising, logos, presentations, brochures and magazines
• Data visualizations, interactive components, information models, and diagrams
• Some Marriott projects: JW Marriott, Marriott Resorts, Renaissance, Marriott Brand Family
CLAREMONT MCKENNA COLLEGE—SENIOR GRAPHIC DESIGNER 08/11 —06/12
• Design and management of creative assets, vendor relations, pre -press.
• Some Claremont McKenna projects: admissions brochures, alumni magazine, logo development
EDUCATION
• Bachelor of Arts in Philosophy/Literature — Reed College — Portland, OR
SKILLS
• Strategy, development, blended • User stories, UX, information • Microsoft Office
media architecture • Creative workflow and
• Wireframes, storyboards • Implementation, engineering, agile management
• Data design and infographics production
• Brand development • Adobe Creative Suite
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SAARA LAM PWALLA
TRIPEPI SMITH —SENIOR BUSINESS ANALYST 04/17 —PRESENT
• Formulate marketing and communications strategies and tactics based on client goals
• Produce newsletters, events, surveys, press releases, articles and thought leadership pieces
• Provide video production management and support
SOUTH HILLS ACADEMY— MARKETING COMMUNICATIONS COORDINATOR 01/17 —04/17
• Developed and executed recruitment strategy via social media, collateral development and
relationship management
• Collaborated on cross-cultural marketing initiatives for students in US, UAE, Canada and China
SOUTHERN CALIFORNIA EDISON —PROFESSIONAL TRAINEE 07/15 —06/16
• Supported head of department with brainstorm, research, planning, implementation and
evaluation projects
• Oversaw newsletter, accident reports, safety bulletins, safety alerts and communications from
leaders reaching 8,000 people across SCE's Transmission and Distribution organization
EDUCATION
• Bachelor of Science in Communication, Emphasis in Public Relations and Minors in Marketing
Management, Journalism and Philosophy— California State Polytechnic University, Pomona —
Pomona, CA
PROFESSIONAL DEVELOPMENT
• UCI Public Policy Making Academy II 03/20
• CAPIO "Facebook and Instagram for Government" Workshop 12/19
• League of California Cities Crisis Communications Workshop 05/17
CERTIFICATIONS
• Google Analytics 05/20
• Constant Contact Certified Solutions Provider 06/18
• Hubspot Inbound Marketing 08/18
• Hootsuite University 04/17
• Hootsuite Social Marketing 12/17
SOFTWARE
• Google Analytics • Adobe Premiere • WorclPress
• Adobe InDesign • Constant Contact • Microsoft Office
• Adobe Photoshop • Hootsuite • Canva
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HANNAH LEBIGA
TRIPEPI SMITH — BUSINESS ANALYST 02/22 — PRESENT
• Assist clients with developing marketing and communication strategies
• Execute and lead graphic design projects
• Conduct market research and manage social media
CONGREGATION. FAMILY—CREATIVE DIRECTOR 06/20—PRESENT
• Collaborate with the pastoral team to develop, design and deliver the vision of the church
• Direct the production team and coordinate the use of video, audio and digital media for
immersive in-person and online services
• Lead creative design for all ministries and events
DINSMORE INC. — MARKETING DIRECTOR 06/18 —05/20
• Developed and executed marketing strategies and campaigns for innovative 3D printing solutions
in medical, aerospace, automotive and consumer industries
• Provided expertise in graphic and web design, script development, video and photo shoot
direction, video content creation and editing, marketing analytics, email campaigns, technical
writing and event planning
• Recruited and led the marketing team to produce educational content on additive manufacturing
Q -PLUS LABS — MARKETING ASSISTANT 01/14 — 05/18
• Oversaw implementation of marketing strategy, including campaigns, events, digital marketing
and public relations
• Leveraged dimensional inspection insights in technical writing for blogs, case studies and
published industry articles as well as company's internal sales of high-end metrology products and
services
• Coordinated all corporate tradeshows and client events
• Designed layouts and analyzed metrics of email campaigns, articles, social media and landing
pages using Hubspot
ATHALYE CONSULTING ENGINEERING SERVICES INC. — MARKETING COORDINATOR 09/13 — 01/14
Designed, assembled and researched for RFQs
• Created graphics and maintained company website
BELAZURE WEB DESIGN — PRESIDENT 06/06 —01/18
• Designed and hand coded websites in HTML while managing a global developers network
EDUCATION
• Bachelor of Science in Business (Emphasis in Marketing) — California State University, Long Beach
CERTIFICATIONS
• Hootsuite Social Marketing 03/22
SOFTWARE
• Adobe Creative Suite • Canva • Hubspot
• Adobe Premiere pro • WordPress • Salesforce
• Davinci Resolve • Sprout Social • Facebook and Google Ads
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MELANIE MOORE
TRIPEPI SMITH —JUNIOR BUSINESS ANALYST
• Conduct market research to provide client insights
• Manage social media platforms and respond to public questions
• Write stories and press releases for the firm's website and city clients
FINANCIAL ECONOMICS INSTITUTE — RESEARCH ANALYST
• Surveyed and compiled yearly numerical research into excel on the 150 -hour rule
• Aggregated a database of existing literature and research
• Created in-depth statistical models and graphs in STATA and excel
• Wrote academic literature compiling findings
CORALTREE HOSPITALITY GROUP — MARKETING INTERN
• Sourced digital media to rebrand the CoralTree website
• Curate photographic and written content for CoralTree's portfolio websites
• Created a pitch deck repository as a reference guide for future investment pitches
• Conscripted COVID-19 safety emails and messaging for hotels
EXOUS INC. — MARKETING RESEARCH ANALYST
• Compiled customer feedback from in-store retailers to assess customer satisfaction
• Analyzed weekly sales reports of Bay Area in-store retail distribution channels
• Formulated suggestions to improve store compliance and sales strategies
• Tracked weekly service installation reports to increase monthly customer retention
EDUCATION
• Bachelor of Arts in Economics — Claremont McKenna College — Claremont, CA
o Scholar Athlete Recipient
CERTIFICATIONS
• Hootsuite Social Marketing
SOFTWARE
• Python, Stata, R
• Photoshop
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• Microsoft Office
• WorclPress
• Google Suite
• Hootsuite
4
08/21 — PRESENT
07/20 —05/21
07/20 —08/20
06/19-08/19
08/21
22